by Carl Willis | Jan 19, 2026 | AI, Home Remodeling Marketing
Introduction: 2026 Is Where Marketing Either Starts Working—or Starts Costing You By 2026, marketing for remodeling companies has stopped being forgiving. For years, many owners got by with “good enough” marketing. A decent website. Some ads. A little SEO. Referrals... 
by Carl Willis | Jan 9, 2026 | Home Remodeling Marketing
Understanding the emotional drivers behind buying decisions—and how smart remodelers win by addressing both dreams and doubts. When homeowners start dreaming about a remodel, they’re not just thinking about cabinets, square footage, or finishes. They’re picturing a... 
by Carl Willis | Dec 24, 2025 | AI
How AI-Powered Video Is Solving Everyday Challenges for Remodeling Contractors Key Takeaways The Bottom Line: LiveSwitch’s AI-powered video platform enables contractors to generate detailed estimates, inventory reports, and risk assessments from brief video... 
by Carl Willis | Dec 12, 2025 | Inbound Marketing
Remodeling always starts with planning—choosing the right materials, technology, and timelines to meet the client’s vision. But for a growing segment of homeowners, one factor is non-negotiable: environmental responsibility. Today’s eco-conscious homeowners are... 
by Carl Willis | Nov 21, 2025 | Attraction Marketing, Featured
Running a remodeling business can be challenging. Remodeling contractors face various difficulties during the work process, including unhappy customers, contract misunderstandings, quality complaints, missed deadlines, supply delays, budget overruns, and neighbor... 
by Carl Willis | Oct 6, 2025 | Home Remodeling Marketing
Networking and Partnerships: Expanding Your Remodeling Business Reach How can remodeling contractors expand their business through networking? Remodeling contractors can expand their business through strategic networking by building relationships with suppliers and... 
by Carl Willis | Oct 1, 2025 | Attraction Marketing, Home Remodeling Marketing
From Site Visits to Smart Video: How LiveSwitch Is Redefining Estimating, Project Management, and Quality Control for Remodelers If you run a remodeling business, there’s a good chance you’ve wasted hours—and gallons of gas—chasing bad leads, inspecting... 
by Carl Willis | Sep 19, 2025 | Attraction Marketing
“You’re spending $15K a month on marketing, but the phone’s ringing with tire kickers and window shoppers. What gives?” That question haunts successful remodeling business owners across the country. You’ve built a million-dollar... 
by Carl Willis | Sep 10, 2025 | Home Remodeling Marketing
In today’s market, if your construction business isn’t visible online, you’re invisible. But as you begin exploring digital marketing options, the pricing landscape can feel like the Wild West. One agency quotes you $500 per month; another says $5,000 is the minimum.... 
by Carl Willis | Sep 4, 2025 | Home Remodeling Marketing
(And Why It’s Probably Not Enough for Where You’re Headed) If you’re running a remodeling company and asking, “Can I get something worthwhile for $1,000 a month in marketing?”—you’re not alone. It’s one of the most common questions we hear from owners ready to... 