by Carl Willis | Apr 8, 2024 | Business
Key Points: Value of Small Jobs: Small projects are critical for building a portfolio and establishing a reputation. They should not be overlooked as they are strategic opportunities to secure larger contracts. Selective Job Targeting: Choose small jobs that have the...
by Carl Willis | Apr 2, 2024 | Business, Home Remodeling Marketing
In the realm of the remodeling industry, navigating the financial landscape requires a strategic approach to pricing. Two common strategies stand out: volume-based pricing and premium pricing. Each has its unique benefits and challenges, and the choice between them...
by Carl Willis | Mar 31, 2024 | Business, Featured
In the construction industry, where projects are a symphony of planning, execution, and teamwork, the maestro of this orchestration is communication. Effective communication acts as a bridge between vision and reality, client expectations, and project completion. This...
by Carl Willis | Mar 27, 2024 | Business, Featured, Home Remodeling Marketing
In the ever-evolving landscape of the remodeling industry, navigating economic adversity while embracing technological progress represents a pivotal challenge for business owners. This article synthesizes valuable insights from a recent The Digital Remodeler podcast...
by Carl Willis | Mar 25, 2024 | Business, Home Remodeling Marketing
In the face of economic fluctuations, the remodeling industry, like many others, encounters numerous challenges. These periods of uncertainty, however, open doors to unprecedented opportunities for businesses poised to innovate and adapt. Specializing in niche markets...
by Carl Willis | Mar 19, 2024 | Home Remodeling Marketing
The spring season heralds a time of rejuvenation and renewal, not just in nature but also in the aspirations of homeowners looking to enhance their living spaces. For home remodeling businesses, this period is ripe with opportunities to capture the attention of...
by Carl Willis | Mar 13, 2024 | Home Remodeling Marketing, Inbound Marketing
Brand identity is a complex of visual elements which come together to create the company’s unique brand. It’s worth noting that every brand is associated with certain colors, design and logo. If a customer remembers these visual elements, then he/she will remember...
by Carl Willis | Mar 8, 2024 | Attraction Marketing, Featured, Home Remodeling Marketing
In the competitive realm of remodeling businesses, standing out demands more than just a solid digital marketing strategy. It requires a deep dive into innovative client engagement techniques that not only attract potential clients but also cultivate a loyal customer...
by Carl Willis | Mar 6, 2024 | Attraction Marketing, Home Remodeling Marketing
Embrace the Power of Video Content Short-form video content is no longer just an option; it’s a necessity. Platforms like TikTok, Instagram Reels, and YouTube Shorts offer unparalleled opportunities to showcase your remodeling projects, share customer...
by Carl Willis | Mar 1, 2024 | Home Remodeling Marketing, Website
In the ever-evolving landscape of digital marketing, blogging remains a cornerstone strategy for home remodelers looking to establish their presence and authority in a competitive market. Not only does it offer an unparalleled platform to showcase your expertise and...
