How to Use Instagram to Promote Your Home Remodeling Business

Instagram promotion

Instagram is a popular social network that’s widely used for promoting different types of businesses. Instagram allows its users to share and discuss images as well as videos with each other. 

Home remodelers find it easy to use images to show the quality of their works to prospects. That’s why Instagram is a powerful online marketing tool that works well for a home remodeling business. 

There are many reasons why you should use Instagram to promote your home remodeling business. These include:

  • more customers
  • more home remodeling projects
  • more popular brand

If done right, Instagram promotion helps home remodelers attract a lot of potential clients to their businesses. There are many ways to promote a home remodeling business on Instagram. 

Today, we’ll provide the tips that home remodelers need to follow to get the most out of their Instagram marketing strategies.

Get More Instagram Followers

Once you create an Instagram account for your home remodeling business, you should try to promote it effectively. The main goal of Instagram promotion is to get as many followers as possible. 

Keep in mind that followers will like your content and comment on your Instagram posts. Likes, as well as comments, will increase the popularity of your Instagram posts and contribute greatly to your success. But most importantly, many of your Instagram followers will turn into your customers in the future. 

It makes a lot of sense to follow those people, who like the content that’s relevant to home remodeling on Instagram. These people will follow your Instagram account and like your Instagram as well. Such an Instagram marketing strategy works well and helps home remodelers get a lot of followers quickly.        

Post High Quality Images on Instagram

Posting images on Instagram is one of the best ways to get more Instagram followers on the social network. However, home remodelers have to be very selective when it comes to picking images for Instagram promotion. 

It’s incredibly important to post only high quality images on Instagram. Such images will grab the attention to your posts and account on Instagram. But most importantly, the images will help you attract new clients to your business.

It’s a good idea to post images on Instagram, which are relevant to your home remodeling services. For example, you can publish Instagram posts related to loft conversions, basement conversions, kitchen renovations, bathroom remodeling, adding a gym to a living environment, home offices, etc. Once Instagram users take a look at your images, they will be able to see what types of home remodeling works you can do for them. 

And of course, home remodelers should always create and publish interesting content on Instagram. It’s not necessary to publish the images of home remodeling projects on Instagram all the time. It would be great to diversify your content strategy, posts images of home remodeling ideas and give followers some tips. 

Support Discussions on Your Instagram Accounts

Once you start creating posts and publishing images on Instagram, people will like your content and may leave comments on your posts. And of course, you should always reply to the comments on Instagram. Supporting discussions will help you raise more interest in your content and attract more attention to your Instagram account.  

Comment Relevant Instagram Accounts

Home remodelers should do every single thing possible to attract the target audience to their Instagram accounts. It’s a good idea to leave comments on popular Instagram posts, which are relevant to home remodeling. By doing so, you’ll manage to get the additional followers for their Instagram accounts. When doing this type of work, homeowners should aim to write interesting, valuable and attention-grabbing comments.   

Use Hashtags for Instagram

There has been a lot of talk about the importance of using hashtags for Instagram promotion. And of course, home remodeling businesses should use the power of hashtags to promote their content and services on Instagram effectively. There are several ways how home remodelers can benefit from Instagram hashtags.   

1) Using hashtags to optimize Instagram posts. Home remodelers can take advantage of hashtags to promote their Instagram posts. Adding hashtags is some kind of optimization of Instagram posts. 

However, it’s incredibly important to add the relevant hashtags to Instagram posts. By doing so, you’ll put your Instagram posts in front of the target audience and make it easy for your prospects to find your content on Instagram.   

It’s important to note that Instagram posts with hashtags usually get more likes as well as comments for your content and, therefore, more attention to your Instagram account.

2) Use hashtags to find relevant content on Instagram. As we have already said, home remodelers should follow relevant Instagram accounts and comment Instagram posts which are relevant to home remodeling industry. Using hashtags helps home remodelers find the necessary people as well as content on Instagram quickly and successfully. All that you home remodelers need to do is to use hashtags in Instagram search. Finally, the social network will provide them with relevant results. 

Final Thoughts

As you can see, Instagram promotion works well and has many great benefits for home remodeling businesses. However, it’s not easy to promote a home remodeling business on Instagram. Instagram promotion is the type of work that requires special knowledge, skills as well as experience. Only people, who are properly trained, can help home remodelers promote their businesses on Instagram successfully.

Our highly trained marketing professionals are always ready to develop an effective Instagram marketing strategy for your home remodeling business. Contact us today to get a free service quote!  

author avatar
Carl Willis CEO/Lead Strategist
Carl Willis, a trailblazer in the digital marketing landscape, embarked on his first online business journey in 1996, confronting the challenges of navigating an ever-evolving terrain. Through years of experimentation, consulting with top professionals, and engaging digital marketing agencies, he emerged with a transformative strategy.

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