Residential construction businesses usually put a lot of focus on building a good online reputation. Construction professionals should aim to get as many positive customer reviews as possible. But most importantly, they should use the power of online reviews to grow their businesses successfully. Today, we’ll explain how online reviews have an impact on the success of a residential construction business.
So, let’s get started.
The Importance of Online Reviews in Residential Construction Marketing
Online reviews are incredibly important for a residential construction business. Homeowners are very selective when it comes to choosing residential construction businesses. They aim to find real professionals, who are the best in what they do. People tend to check customer reviews online prior to hiring a residential construction company. That’s the reason why managing customer reviews has to be a key part of a residential construction company’s online marketing strategy.
Understanding the Impact of Reviews on Customer Decision-Making
Homeowners always choose to check customer reviews of their favorite residential construction professionals carefully before hiring. They study the opinions of consumers carefully and make decisions accordingly. Of course, people give a preference to residential construction professionals, who have positive customer reviews. On the other hand, they avoid businesses with negative reviews. So, you’ll waste your time on advertising if you have negative reviews.
The Role of Online Review Platforms, Such as Google My Business and Yelp, in Your Marketing Strategy
When trying to find reviews about a residential construction business, homeowners usually choose to go to such platforms as Google My Business and Yelp. The reality is, these online platforms are moderated carefully. So, only honest and independent reviews are approved on these sites. Fake online reviews are rejected. That’s why it’s so important for a residential construction business to manage reviews on these platforms.
Strategies for Soliciting Positive Reviews from Satisfied Customers
Each positive review contributes to the success of a residential construction business. It’s necessary to do every single thing possible to get a positive review. The more positive reviews you’ll get for a residential construction business – the better.
First and foremost, you have to make a customer happy with the quality of your residential construction services. Do high-quality work, meet deadlines, and provide excellent customer service. This will help you satisfy a customer. After that, it makes a lot of sense to ask a satisfied customer for a review.
It would be better to refer a happy client to such sites as Google My Business and Yelp. And of course, a satisfied client will leave a good review about your business. Without a doubt, a good review will positively affect the online reputation of your residential construction business.
Responding to Negative Reviews in a Professional and Constructive Manner
Bad reviews have a profound negative impact on your residential construction business. Negative reviews from unhappy customers hurt your online reputation and stop other customers from ordering your residential construction services.
Unfortunately, bad things may happen with a residential construction business. If someone leaves a bad review about your business, you should do something about it. Keep in mind that negative reviews should never be ignored. Let’s assume that you’ve received a bad review about your business from an unhappy client. In this case, you have to react and reply to a negative review as soon as possible.
It would be better to react to a negative review from an unhappy client as soon as possible. First of all, you should find out why your customer is unhappy. Ask an unhappy client what exactly makes him/her unhappy. Next, you have to do everything possible to solve the client’s problems.
Keep in mind that you should always reply to negative reviews in a professional and constructive manner. When replying to negative reviews, you have to demonstrate that you are serious about your residential construction business and you take care of your clients. By doing so, you’ll manage to make your unhappy client happy and turn your negative reviews into positive ones.
Incorporating Customer Feedback from Reviews into Your Business Operations and Marketing Messaging
Getting positive customer reviews from happy customers is only half the battle. In the next step, you have to get the most out of your positive reviews. Positive reviews increase conversions and help attract more customers to a residential construction business.
It’s necessary to incorporate customer reviews into a marketing strategy. If someone is interested in your residential construction services, you can show your positive reviews to a potential client.
It’s a great idea to provide links to review sites where people leave positive feedback about your residential construction business. If a person notices that people say good things about your business, then he/she will decide to hire your company for a residential construction project.
It’s possible to take advantage of negative reviews as well. Take into account the opinions of your clients and make changes that will allow you to improve your business.
Monitoring and Managing Your Online Reputation Across All Review Platforms
As we have said, the owners of residential construction businesses have to react to customer reviews as soon as possible. That’s the reason, why review monitoring and online reputation management is the type of work that needs to be done regularly.
It would be better to check all review platforms every day. Take advantage of notifications on review platforms. Once someone leaves a review about your residential construction business, a notification will be sent to you immediately. In this case, it will not take you too much time to see a review and react to it. But most importantly, your potential customers will know that you have a serious attitude to business.
Leveraging Positive Reviews to Enhance Your Online Presence and Attract New Customers
Residential construction businesses should try to get as many positive reviews as possible. On the other hand, negative reviews should be avoided. Popular online review platforms can generate a high amount of targeted traffic to your residential construction business. You’ll manage to convert your traffic successfully and turn more potential clients into real ones if you have positive reviews on these online platforms. As a result, positive reviews will help you attract new customers to your residential construction company.
If you would like to learn more about how we can improve your online reputation and help you grow your residential construction business, contact us today!