Some people believe that email marketing is an out of date marketing technique. Apparently, this is not the truth. The truth is that different types of businesses still use email marketing successfully. It’s worth noting that email marketing is a marketing technique that works well for home remodeling companies.
Email marketing is a great way for home remodelers to inform their potential, existing and past customers. It would be great to share home improvement tips, the information on company’s news and important updates, deals and discounts with those people, who can be interested in home remodeling services. This way a home remodeling company can maintain good relationships with its prospects.
Building an email marketing list is a key component of an email marketing strategy. If you manage to cope with this important task, you’ll be able to run your email marketing campaign successfully.
First and foremost, you have to create a list of relevant email addresses for a home remodeling company. After that, you should do your best to get the most of your email list.
As a result, you’ll find it easy to market your remodeling services through email. Today, we’ll talk you through the best ways of building email marketing lists for remodeling companies.
So, let’s get started.
1) Implement an Opt-in Form into Your Site
The reality is, some of your site’s visitors may agree to subscribe to your email list. So, all that you need to do is to propose your site’s visitors to subscribe your email list.
It makes a lot of sense to add an opt-in form to site’s pages. By doing so, you’ll make it easy for your site’s visitors to subscribe to your email list. An opt-in form built into your site helps home remodelers turn site’s visitors into email list subscribers.
2) Create a Blog for a Remodeling Company
It’s a good idea to have a blog for a remodeling company. You can either add a blog to a remodeling company’s site or purchase a domain and create a separate blog.
It’s necessary to update blog with fresh content on a regular basis. But most importantly, you should aim to convert blog’s visitors into customers and your email subscribers.
Of course, you should either provide a banner or add a link that redirects blog’s visitors to remodeling company’s site. As a result, they will go to your site and get familiar with your remodeling services.
Additionally, you can convert blog’s users into email marketing list’s subscribers. Use a blog to advertise your newsletter. Also, you can add a call to action to each of your blog posts and recommend users to subscribe your email list.
3) Use Landing Pages to Build an Email Marketing List
Remodelers can also use landing pages to promote newsletters and get subscribers for an email list. Build an effective landing page and attract the targeted traffic to it. After that, you should redirect people from a landing page to a newsletter. By doing so, you’ll manage to collect a lot of emails for a remodeling company.
4) Propose People Discounts if They Give You their Email Address
There is no doubt that people like to get discounts. And of course, home remodelers can take advantage of this fact. Collect email addresses of your prospects when providing them with discounts for remodeling services.
5) Contests and Giveaways Help Remodelers Quickly Build Email Lists
The same can be said about contests and giveaways. It’s no surprise that people like to get something for free. Home remodelers can organize contests as well as giveaways to promote their services. For example, you can present t-shirts, caps, mugs with your company’s name and other free stuff to the winners of contests. However, it’s necessary to ask contest’s participants to specify their email addresses during the registration process. This way, you’ll be able to collect a lot of emails.
6) Use the Power of Call to Action to Get Subscribers for Your Email List
The vast majority of people will not subscribe your remodeling company’s email marketing list if you don’t ask them to do so. That’s why it would be better to add a call-to-action to your landing pages, websites and social media profiles. Ask prospects to subscribe to your remodeling company’s email list. It’s important to note that adding a call to action helps remodeling companies increase their conversions and get more subscribers for an email list.
7) Take Advantage of Social Media to Get More Email Subscribers
Social media has a huge marketing potential. Such platforms as Facebook, Instagram and Twitter can generate a lot of email subscribers for a home remodeling company. Home remodelers can get a lot of emails if they convert social media traffic into email subscribers successfully.
Initially, you have to run social media ads to get a lot of attention to your social media profiles. After that, it would be great to use the so-called lead forms to turn social media traffic into email marketing list’s subscribers.
It’s also important to note that social media platforms such as Facebook and Instagram provide the so-called “Sign Up” buttons. Home remodelers can take advantage of such a great feature and add this type of a button to their social media profiles. The “Sign Up” buttons will connect your social media accounts to your email subscribe box. But most importantly, such buttons will allow you to get the additional subscribers for an email marketing list.
Do you need the assistance with building an email marketing list for a home remodeling company? We can help you with that! Contact us today to get a service quote and learn how our marketing professionals can grow your remodeling company’s email list and take your business to the next level!
