We live in the so-called mobile-first era. The global mobile traffic is constantly growing. More and more people choose to use mobile devices to search for businesses, products and services online.
Nowadays, the vast majority of people search for home remodeling businesses from their mobile devices. That’s why home remodeling professionals have to create a mobile-optimized site for their business.
A home remodeling business site has to look great on all types of smartphones and tablets. Today, we’ll talk about the importance of a mobile-optimized website for home remodeling businesses.
So, let’s get started.
User Experience on Mobile Devices
Home remodeling business site has to be mobile-friendly and user-friendly. Improving site’s user experience has to be the number one priority for home remodelers. It’s crucial to develop a site with screen sizes in mind. It’s also necessary to take into account such a feature as touch navigation. But most importantly, a website has to load quickly.
Mobile Responsiveness vs. Mobile Optimization
There are two main ways to make a website mobile friendly. You can either create a responsive site or optimize a site for mobile devices. If you choose to take advantage of responsive design, then you have to create a site that adapts well for any screen size. Such a site will look great in all browsers and on all devices. It’s also possible to do mobile optimization and adapt a site for different types of mobile devices. In this case, a site is created with mobile user’s needs in mind.
Google’s Mobile-First Indexing
Google loves mobile friendly sites. The search engine is well-known for its mobile-first indexing. That means that home remodelers will manage to improve their search engine rankings if they optimize their websites for mobile devices.
Improved SEO and Visibility
Mobile optimization contributes greatly to site’s SEO. Mobile-friendliness positively affects search engine rankings. Optimizing a site for mobile devices also helps improve local SEO. People prefer to use local search to find home remodelers in their areas. It’s also important to note that they use mobile devices to perform online search locally. That means that you’ll manage to improve your website if you make it mobile-friendly. Better user experience means better local SEO.
Reducing Bounce Rate
It’s crucial to have a mobile-friendly site for a home remodeling business. If your site is not mobile friendly, then mobile users will not manage to analyze its content and get familiar with your home remodeling services. As a result, your site’s bounce rate will increase. Mobile optimization helps home remodelers engage users and reduce their bounce rates. Users will stay on your site and spend more time on it.
Faster Loading Speeds
Website speed optimization is a part of the mobile optimization process. Mobile devices require websites with fast page loading times. You should do every single thing possible to speed up your home remodeling website. Site’s code and all images have to be optimized.
Enhanced Navigation and User Interface
Home remodeling professionals have to provide an easy-to-use navigation on their sites. It’s incredibly important to have a mobile-optimized site with an easy navigation and a well-developed structure.
Make sure that users will manage to find the information about home remodeling services on your site easily and quickly. On top of that, it’s necessary to provide easy-to-use forms as well as clear call-to-actions. This helps improve home remodeling site’s conversion rates.
Competitive Advantage
It’s important to know that many home remodeling businesses still ignore the importance of having a mobile-friendly site. That means that mobile optimization will help you stand out from the crowd and leave your competitors behind the scene.
Local Mobile Searches
With a mobile-optimized site, home remodeling businesses will get more attention in local mobile searches. More people, who use mobile devices, will be able to find your site in the local search.
When optimizing a home remodeling business site for local search, you shouldn’t forget about location-based keywords. Local keywords have to contain a keyword that’s relevant to home remodeling and your location. It makes sense to add phrases like near me and near you to keywords. In this case, local mobile searches will generate more traffic to your site.
Mobile eCommerce Opportunities
Home remodeling professionals should make it easy for clients to contact them on their sites. Your site has to be a practical solution. Mobile users should find it easy to book services, request quotes as well as consultations on a home remodeling site. And of course, such a website will convert well and provide home remodelers with great eCommerce opportunities.
Testing and Optimization
Home remodeling professionals should constantly test their sites. Sites have to be optimized if such a need arises. Optimization makes it possible for website owners to improve mobile performance.
The help of special tools is immeasurable in improving mobile optimization. It makes sense for home remodelers to integrate their sites with Google Analytics, Ahrefs, Semrush, Google Page Tools and other solutions.
Case Studies and Success Stories
Mobile optimization has already helped many home remodelers improve their businesses and grow their client bases. Businesses that use the power of mobile optimization say that they see an increase in traffic.
Responsive design easily adapts to screen of any size and looks great on all types of mobile devices. Sites, which are optimized for mobile devices, rank higher in search engines and convert better into customers and sales.
Conclusion
Home remodeling businesses can benefit from mobile optimization in a number of different ways. Nowadays, mobile optimization has to be the number one priority for every home remodeling business.
If your site is not optimized for mobile devices, its visitors will not see its content properly. That means that you’ll lose your mobile users. As a result, you will waste your time and money on online promotion.
And of course, the owners of home remodeling business should do their best to prevent these things from happening. Create a mobile-optimized site and take your home remodeling business to the next level!
