Home remodeling companies are local businesses that operate within a geographical service radius. That means that home remodelers have to be promote themselves well in the local market.
Local SEO is a great way to promote home remodeling services. With local SEO services, home remodelers can increase their online presence significantly and attract new customers to their businesses. But most importantly, local SEO makes it possible for home remodeling businesses to increase the awareness of their brands.
It goes without saying that local SEO helps home remodeling professionals grow their businesses quickly and successfully. Today, we’ll explain what things it’s necessary to take into consideration when promoting home remodeling companies in local searches.
So, let’s get started.
Create and Optimize Google My Business Profile
Google My Business plays a very important role in local SEO. First and foremost, you have to create a Google My Business profile for home remodelers. After that, you need to optimize a profile for local keywords.
A well-optimized Google My Business profile will contribute greatly to your local SEO and improve your local ranking on Google and other search engines. As a result, the search engine will generate high amounts of targeted traffic to your home remodeling company’s site.
Optimize a Site for Local Keywords
It all begins with keyword research. At this step, the best target keywords for a home remodeling business have to be selected. Keywords that you target have to be relevant to home remodeling business and your geographical areas. Also, you have to take into consideration the competition and traffic of local keywords.
When the list of local keywords is ready, it’s time to perform on-site optimization. Home remodelers have to optimize site’s pages for local keywords. Such keywords have lower competition comparing to general keywords. It’s also important to note that local keywords can generate targeted traffic to a home remodeling company’s site. The traffic of this type converts well into customers. So, make content on your site’s web pages relevant to the local keywords that you are targeting.
It would be better to include local keywords in Meta tags titles and descriptions on site’s pages. The content on site’s pages has to be optimized for local keywords as well. Plus, you can optimize the images and videos for local keywords.
Provide the Contact Information on a Site
When promoting home remodeling services locally, you need to do every single thing possible to optimize a website for local searches. That’s why it’s so important to make website relevant to the area that you target.
One of the best things that you can do is to add the contact information on your local business site. By doing so, you will make it easy for customers to find your home remodeling company on the map. But most importantly, you’ll improve your ranking on Google.
Add Your Site to Local Directories
It’s a great idea to add a site to local directories such as Yelp, Yellow Pages and others. Such online directories have gained a huge popularity among consumers. The sites of this type can generate high amount of local traffic to a home remodeling business and have a profound positive impact on local SEO. On top of that, you can use local web directories to improve the online reputation for a home remodeling business.
Get Local Links for a Home Remodeling Company’s Website
Link building is an important part of a local SEO process. However, it’s necessary to build links for a home remodeling company’s website correctly. Home remodelers have to attract the right type of links to their sites.
Home remodelers should aim to get as many local links as possible. However, it’s very important to attract quality links to a website. So, focus on the quality of links rather than on quantity. When building links for a home remodeling business, it’s important to take into consideration such two aspects as relevancy and location of sites.
It would be great to get a link from a website that’s relevant to a home remodeling business. Also, home remodeling professionals should aim to build links on local sites. That’s why you should try to find home remodeling sites, which are relevant to the area that you target.
Get Local Citations for a Home Remodeling Business
Local citations work well for the promotion of a home remodeling company. In fact, there are many ways to get local citations. It’s good when people mention about your home remodeling business on local sites, local directories, forums and blogs. Home remodelers can also use social media sites to get local citations.
Get Positive Customer Reviews
And of course, home remodelers shouldn’t forget about customer reviews. It’s important to note that reviews play a very important role in the success of a home remodeling company. Home remodelers should aim to get positive reviews and avoid negative reviews.
First and foremost, positive customer reviews help home remodeling professionals build a solid online reputation on the local market. The reality is, people tend to check customer reviews when hiring home remodeling professionals.
Clearly, consumers give a preference to home remodeling businesses with good reviews. On the other hand, they try to avoid dealing with home remodelers who have bad reviews.
Positive reviews increase conversions. If a team of home remodelers have good reviews, they can turn more prospects into customers. It’s also important to note that customer reviews have an impact on local SEO. That’s why home remodeling professionals should aim to get as many positive customer reviews as possible.
People can leave customer reviews about home remodeling companies on Google, Yelp, Yellow Pages and other local web directories.
If you would like to attract more customers to a home remodeling business in your area, contact us today to get a free service quote! Our marketing professionals can help you take your home remodeling business to the next level!