Search engine optimization allows businesses to promote their products and services internationally and locally. If you want your business to rank high in local search, then you should do local SEO.
Residential construction businesses operate only in certain geographic areas. Such businesses don’t need to promote their services internationally. That’s why it’s so important for this type of local business to focus on local SEO.
Local SEO is a great way to dominate the regional market. Today, we’ll talk about the local SEO strategies that work well for residential construction companies.
So, let’s get started.
Google My Business Optimization
It’s necessary to set up and optimize a Google My Business profile for a residential construction company. You should provide all the necessary information in your GMB profile. Make sure that your business name, address, and phone number are correct.
Local Keyword Research
Local keyword research has to be a part of a local SEO strategy. You should pick the local keywords for a residential construction company. Keywords that you target have to be relevant to the residential construction industry. Plus, the keyword has to contain the location in which your residential construction company operates. It makes sense to target the so-called long-tail keywords.
On-page SEO for Local Relevance
Once the list of local keywords is ready, it’s time to do on-page SEO. Meta titles, descriptions, and content on the residential construction company’s site have to be optimized for local keywords. The content that you publish on the site’s web pages has to be localized. You should create the content for a website with local relevance in mind. That means that the content has to be relevant to residential construction and the location where a company operates.
Local Citations and NAP Consistency
Local citations play a very important role in local SEO. That’s why residential construction companies have to get their businesses listed in the local online directories. It’s necessary to build local citations for a residential construction company regularly. The list of local directories such as Synup is worth considering. The help of such lists is immeasurable in the process of building local citations. With such lists, you’ll be able to build a lot of citations for your residential construction business easily and quickly.
Online Reviews and Reputation Management
Online reviews positively affect local SEO and the reputation of a residential construction company. Residential construction companies should aim to make each of their customers happy. And of course, you should encourage your happy clients to leave positive reviews about your business. By doing so, you’ll manage to get a lot of positive reviews for a residential construction company. However, negative reviews should never be ignored as well. First of all, you should find out what makes your customers unhappy. After that, you have to take action and resolve the client’s issues. This will allow you to turn your negative reviews into positive ones and improve your online reputation.
Local Link-Building Strategies
Link building is crucial for the success of the search engine optimization process. However, you should build local links for a business that you promote in search engines locally. That means that you should aim to get the links from local online resources, which are relevant to the residential construction industry. It’s a good idea to establish partnerships with local businesses. Such a local link-building strategy works well for residential construction companies.
Mobile-friendly websites have a better chance to rank high in the local search. That’s why it’s so important to optimize the residential company’s site for mobile devices. Your residential business website has to have a responsive layout. Select a design that looks great on all types of mobile devices. Make all images on your site’s pages responsive. If your site loads slowly, you should fix all the issues as soon as possible to make its pages load quickly.
Local Schema Markup
A local schema markup is used to provide search engines with the necessary information about your business. However, you should pick the right local schema markup for a residential construction company. Schema markups like Single Family Residence, Video Schema, Event Schema, and Organization Schema are good options for residential construction companies.
Local SEO Analytics and Tracking
The owners of residential construction businesses should analyze the efficiency of their local SEO strategy carefully all the time. If you are not happy with the results, then you have to take action and make changes to your local SEO strategies as soon as possible.
Among the best analytics tools for tracking the success of a local SEO strategy are: Ahrefs, SEMrush, and Google Analytics. It would be great to integrate the analytics tools into a residential construction company’s site before you launch a local SEO strategy.
Local Content Marketing
A local SEO strategy requires local content. The content that you publish on a residential construction company’s site has to be locally focused. That means that your content has to be relevant to the residential construction industry and the location where your business operates.
Locally-focused content will help you build local authority and get trust among the local people. This type of content will help your residential construction company stand out from the crowd.
The question is – what type of content does your target audience need? If you have been posting blog posts relevant to residential construction, then you can diversify your local content marketing strategy. Try to post something about the community events and the projects that happen in your geographical area.
Community Engagement and Local Events
It would be great for residential construction companies to participate in local events. This helps a residential construction company promote its services successfully, engage with the community, and get a lot of attention in the area.
People will begin to speak about your residential construction business. As a result, a residential construction company will get plenty of local links and local citations. And of course, all of this will help a residential construction company improve local SEO.
If you would like to learn more about how we can help you grow your residential construction company with local SEO, contact us today!