Google Cracks Down on Low-Quality AI Content in March Update

AI robot working on a laptop in office environment

Attention website owners and content creators! As we all saw, Google’s core algorithm and spam update in March 2024 shook things up in regards to search results rankings, especially for those using AI (Artificial Intelligence) tools to generate content. 

The big takeaways:

  • Google is cracking down on low-quality, unoriginal content: This includes content churned out by AI tools without any human oversight or content that simply rehashes existing information.
  • AI content can be problematic: If the goal is to flood the internet with generic articles to manipulate search rankings, Google will consider it spam. However, using AI for content creation is acceptable as long as humans edit and ensure the content is valuable and original.
  • Focus on user-centric content: Google wants to see content that is informative, helpful, and caters to the needs of the target audience. Content should add something new to the conversation and not be purely derivative.
  • SEO best practices still matter: While Google downplays some SEO tactics, creating high-quality content, optimizing website speed for mobile devices, and building backlinks are still important for good search ranking.

Let’s break down what this means for you.

Google Wants Original, Informative Content

The biggest takeaway? Google is prioritizing high-quality, original content that provides genuine value to users. This means ditching the low-effort approach of churning out generic articles with AI. Google considers content spam if it’s:

  • Mass-produced and unoriginal: AI churning out tons of content without human oversight or that simply rehashes existing information is a red flag.
  • Aimed at search ranking manipulation: Flooding the internet with generic articles just to climb search rankings is a big no-no.

AI Can Still Be Your Friend (With Supervision) 

Don’t despair, AI content creation tools can still be valuable assets. Here’s the key: human oversight is crucial.

AI X 2 = Artificial Intelligence + Actual Intelligence:

  • Use AI to brainstorm ideas, gather information, or draft outlines.
  • Humans should always edit, ensure accuracy, and add unique insights or perspectives.

Focus on User Needs, Not Just Keywords

Instead of keyword-stuffing, Google wants content that caters to your target audience’s needs. Here are some tips:

  • Be informative and helpful: Provide valuable information that solves problems or answers questions.
  • Offer a unique perspective: Add something new to the conversation, not just a rehash of existing content.
  • Target the right audience: Research your audience and tailor your content to their interests and needs.

SEO Still Matters, But Quality Reigns Supreme

While Google downplays some SEO tactics, core principles remain important:

  • High-quality content is king: Great content naturally attracts links and shares, boosting your search ranking.
  • Optimize website speed and mobile experience: Ensure your website loads fast and looks good on all devices.
  • Build backlinks from reputable sources: Earning links from relevant, high-quality websites tells Google your content is valuable.

Stay Informed and Adapt Your Strategy

Google’s algorithms constantly evolve. Here’s how to stay ahead of the curve:

  • Keep up with Google updates: Understand the latest changes and adjust your SEO strategy accordingly.
  • Regularly audit and improve content: Review your content for quality, relevance, and optimization.
  • Monitor website performance: Use analytics tools to track user behavior and identify areas for improvement.

The Bottom Line: Focus on Value, Not Tricks

By creating high-quality, user-focused content, you’ll not only thrive in Google’s new landscape but also build trust and engagement with your audience. Remember, informative and valuable content is the key to long-term success.

author avatar
Jason Crabtree Director SEO & BLM
Jason Crabtree is a prominent figure in the realm of digital marketing, specifically known for his expertise in Local Search Engine Optimization (SEO) and Business Listings Management (BLM). Residing in Tampa Bay, Florida, Jason is at the forefront of the Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Local Search departments for Simplicity Marketing, Remodeling Marketing Team and ABM, serving as the Director of Search Strategy.

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